Styling the Perfect Author Name: Design 101

Posted on Posted in Design Principles for Book Covers, Typography for Book Covers

Have you ever had the experience of tweaking and fiddling with your cover design, possibly for hours on end, only to realize you’re going backwards? All that time – time that could have been spent on writing, going for a walk, or just staring at the wall – poured into a cover that simply refuses to work. In my experience, the best solution is to stop, step back … and Read More…

Styling the Perfect Author Name: Font Choice

Posted on Posted in Typography for Book Covers

When it comes to book cover design, it’s surprisingly tough to get the Author’s Name looking just right. All too often I’ve seen a strong self-designed cover let down by a sad, lonely-looking name simply dropped onto the bottom of the page like an afterthought. If you’ve struggled to really nail this element, take heart: you’re not alone! And there’s a lot you can do to ensure you get it Read More…

How Time Affects Your Target Market: a Harry Potter Case Study

Posted on Posted in Case Studies
Harry Potter eBook covers - a Case Study

When I was discussing these new Harry Potter eBook covers with authors and fellow readers, one topic dominated the conversation: target market. People pointed out that while they liked the new covers, they would have been an unsuitable choice for the original design run back in the late 90’s. I completely agree, and for one simple reason: The book’s market changed. In fact, these new covers are so different from the originals that they offer a Read More…

3 Ways the New Harry Potter eBook Covers Nailed Design

Posted on Posted in Case Studies
New Harry Potter eBook Covers - Order of the Phoenix

In late 2015, Pottermore announced the launch of a new batch of Harry Potter book covers – but only for the ebook versions. What’s interesting is that the designer, Olly Moss, made these new digital covers look old and tactile. Personally I love them. But even putting my subjective tastes aside, there’s so much to talk about that I’ll be splitting this topic in two. This first post will cover Design, Read More…