- What’s a Title Graphic, Anyway?
- Why Should I Get One?
- Where Can I Use My Title Graphic?
- How Fancy Can We Get?
- Where Can I Get One?
- Got Questions?
What’s a Title Graphic, Anyway?
A Title Graphic is the textual part of your book cover, usually including the following:
- series title (if relevant)
- series logo (if relevant)
Rarely, it will include the tagline, too. Usually it’s best to keep things as simple as possible; this makes it more flexible and useful for a range of scenarios.
Here’s an example:
Think of a Title Graphic as your book’s logo, or ‘stamp’, because that’s pretty much how it’s used!
Why Should I Get One?
No matter how fantastic your book cover is, you won’t want it in every promotion – that’ll fatigue your viewers, and lessen the impact of those promos when you do bust out the whole glorious thing!
That’s where a Title Graphic comes in.
Because the Title Graphic has been lifted off the cover’s background imagery, you can drop it onto a huge range of promotional graphics, branded materials, and ads. This keeps everything consistent and on-brand, without overusing your full cover.
Where Can I Use My Title Graphic?
Title Graphics are particularly effective in the following scenarios:
- Collage & Featured Image Posts
- Social Media Covers (ie. Facebook & Twitter)
- Website Banners & Backgrounds
- Ads (where you’re NOT using your full cover)
- Author Swag (Bookmarks, Tote Bags, Mouse Pads, Notepads!)
You can also place your Title Graphic in the front matter of your book. This adds a professional flourish for very little effort.
How Fancy Can We Get?
You’ll definitely want your Title Graphic in black. You’ll also want a white version, to show up against dark backgrounds.
Finally, I would recommend a full-color version, or at least one that approximates the color treatment (plus any applied texture) as seen on your book cover. It might not be identical – for example, some book titles interact with the underlying cover image, so a clean extraction might not be possible. However, a close match would be a good idea, as this helps with branding consistency. So if your title is in gold foil, or neon pink, or grungy red, grab a Title Graphic with that treatment, too!
Where Can I Get One?
If you’re handy with image editing software, you should be able to extract your Title Graphic from your book cover. Just make sure you place it on a canvas with a transparent background, and export it to an image file format that supports an alpha channel (basically, this just means a PNG rather than a JPEG file).
If this isn’t something you’re comfortable doing, your book cover designer will definitely have those skills (and/or the working files) to get the job done.
Here on my own site, I offer a Title Graphic Add-On for US$25, which gets you 3 customized Title Graphics (1 black, 1 white, and 1 in full color) to match your premade cover.