Carousel Posts, Galleries, Slideshows … whatever you call them, they’re a fantastic tool to boost Instagram engagement. They offer the ability to deliver sequential information – in other words, a narrative. And since this is exactly what authors already do, it’s a great way to leverage your storytelling chops!
Book Marketing
Tutorials & Tips On Book Marketing
If you’re a self-published author, you probably have to do your own book marketing, too. It’s crucial work, but it can also be frustrating. Every minute spent marketing is a minute you’re not writing your next novel – and the only way to manage this juggling act is to have a marketing process. With that in mind, I’ve drawn up some articles that might help with the promotional aspects of your writing business. Topics I’ll be addressing include:
- creating and using marketing assets
- how to market your book on a budget
- how to use and showcase book cover mockups
- book marketing tools & platforms
I aim to build upon these articles over time, but drop me a line if you have specific topics you’d like me to cover in the future!
Articles on Book Cover Marketing
What’s a Title Graphic, and Why Do I Need One?
Think of a Title Graphic as your book’s logo, or ‘stamp’, because that’s pretty much how it’s used! This article covers what they are, where to get them, and how to use them.
How To Create a Knockout Book Promo with Book Mockups
Book Mockups are a powerful, sneaky little shortcut to creating great book promos. With a basic level of editing know-how, your virtual book can be dropped into a gorgeous, on-brand setting – and get you competing with the pros!